Released on = June 28, 2007, 5:17 am

Press Release Author = Andrius Zabulionis

Industry = Marketing

Press Release Summary = Competition in e-commerce solutions is becoming fierce, as
the industry strives to set a new benchmark in security and usability.

Press Release Body = Kaunas, Lithuania ( ExpressPressrelease ) 22 June 2007 - -
Competing developers of e-commerce software applications are becoming engaged in a
process of benchmarking and surpassing in their perpetual attempts to release more
secure, user friendly applications. According to a recent industry study, e-commerce
( http://www.smart-shop.com ) technology is moving at a rapid speed requiring
absolute focus and dedication to innovation and product development in order to
remain competitive. As consumers require more from their e-commerce applications, so
the developers are required to step up to the mark to accept the challenge.

Gone are the days of mere payment gateways, allowing consumers to enter the details
and leaving the rest up to the business - the industry now demands a more
comprehensive and advanced style of e-commerce ( http://www.smart-shop.com )
application that considers secure payment options in addition to search engine
optimisation properties, product display/inventory layout, stock control and
advanced statistics engines. With every new release, fierce competition is occurring
between developers looking to introduce the next generation of e-commerce software
for their customers. In such a competitive environment, it is the consumer that
benefits as businesses find e-commerce applications becoming more and more user
friendly and adaptable to their needs and requirements.

Of critical importance in the industry is the issue of security, and with so much
riding on preventing fraud and theft, it is an essential factor in the design of any
e-commerce application. Thankfully, industry studies and user reports suggest that
more is being done to tackle the rising tide of fraud online, with e-commerce
solutions acting as the first line of defense. In recent months the industry has
also focused its attention on improving back-end usability, a side of e-commerce
that is of as much significance as the front-end in ensuring a smooth transaction
for all parties involved. With the increasing sense of competition, e-commerce is
becoming more and more challenging for developers whilst becoming more and more
feature-intensive for the customers relying on its integration within their online
business model.

Andrius Zabulionis of Smart-Shop.com ( http://www.smart-shop.com ) a leading
e-commerce software solution, suggests that industry competition is improving the
quality of e-commerce for all concerned. \"[E-commerce] needs to go beyond the
traditional approach, that is simply storing product, inventory and purchase data.
At Smart-Shop, we are combining cutting-edge search engine optimization with our
feature-rich environment to drive for our customers, with a focus on our product
development and product initiative. In order to keep competitive in the industry, it
is imperative that an e-commerce solution is more than just a two-dimensional
add-on: it needs to be an important part of the website it services.\"

With developing search engine technology, e-commerce is increasingly becoming an
issue of search engine amenability, as well as pure functionality.

About

Smart-Shop.com ( http://www.smart-shop.com ) are a comprehensive online shopping
solution, providing integrated online e-commerce management applications for clients
of all sizes. Aside from their flagship e-commerce application, Smart-Shop.com also
provide a range of other online developmental services for a vast clientele of
international renown.

Contact:

Andrius Zabulionis
Smart Shop Softwares
Neries k. 16,
Kaunas, Lithuania

###

Web Site = http://www.smart-shop.com

Contact Details = Andrius Zabulionis
Smart Shop Softwares
Neries k. 16,
Kaunas, Lithuania